wfn.org | "Stop-In" TV Production Studio Available During General Assembly

[PCUSA NEWS <pcusa.news@ecunet.org>]

19-May-1999 
99190 
 
    "Stop-In" TV Production Studio 
    Will Be Available During General Assembly 
 
    by Mary Julia Pace 
 
    An on-site television studio at the site of the General Assembly in 
Fort Worth next month will give congregations and presbyteries access to 
all the media resources of the denomination's "Stop In and Find Out" 
campaign. 
 
    The campaign features TV spots and print and radio ads that churches 
can use to reach out to the unchurched. Participants also get professional 
marketing advice. 
 
    During Lent, 10 congregations in the Presbytery of Sheppards and 
Lapsley in central Alabama used the program to good effect. They pooled 
resources and consulted a media buyer, then placed ads in daily papers and 
on cable-TV systems serving their geographical area. 
 
    Rev. Sid Burgess, the pastor of Edgewood Presbyterian Church in 
Homewood, Ala., a  member of the presbytery's development division, 
endorsed the two key messages of the campaign - that Presbyterians invite 
questions of faith and believe in racial and ethnic diversity. He called 
the campaign a thoughtful and well-produced "gift to the greater 
(Presbyterian) community" that churches could use in a number of ways. 
 
    Each TV advertisement ended with a tag line giving a phone number to 
call for directions to the nearest Stop In and Find Out church. Newspaper 
ads carried the presbytery's phone number and Web site address. Inquirers 
who reached the presbytery office or Web page  received a list of the 
participating churches and a map identifying their locations. 
 
    During the General Assembly, any church can customize 30-second TV spot 
in a convention-center studio or choose a ready-to-use ad. The Evangelism 
and Church Development office and the Office of Communication are providing 
the on-site studio services for the second year at a fraction of the cost 
normally paid for such production work. 
 
    Single elements such as radio spots or print ads, and the entire "Stop 
In and Find Out" kit, are available for purchase through the Presbyterian 
Distribution Center by calling 1-800-524-2616; via the Order Resources 
Online page at pcusa.org on the Internet, or by placing an order in the GA 
exhibit area. 
 
    For details, call (502) 569-5235 or visit the "Stop In and Find Out" 
Web page at www.horeb.pcusa.org/sifo. To reserve studio time at the GA or 
to order a television spot, call Becky Trinkle at (502) 569-5210. 

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