wfn.org | Adventist News Network: Adventist Television Spot Focuses on

["Beckett, John" <BeckettJ@gc.adventist.org>]

> Adventist News Network
> www.adventist.org
> Seventh-day Adventist Church World Headquarters
> February 13, 2002
> 
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> Adventist Television Spot Focuses on "Day of Rest"
> Silver Spring, Maryland, USA .... [Jerrica Thurman/ANN]
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> A 30-second promotional television spot, to be broadcast on cable and
> satellite channels this year, is aimed at raising public awareness of the
> Seventh-day Adventist Church, say communication leaders of the church in
> North America.
> 
> The television public service announcement focuses on the Adventist
> teaching of Sabbath, or Saturday, as the biblical day of rest and worship.
> Beginning this month through December, the spot will air periodically on
> the Hallmark Channel, a 24-hour cable television network formerly known as
> the Odyssey Network that reaches 83 million subscribers globally.
> 
> The spot was produced by Faith & Values Media, a television program
> service sponsored by National Interfaith Cable Coalition, Inc. that has
> launched a national identity project entitled "Discover Our Family of
> Faith Campaign." This project showcases America's Jewish and Christian
> faith groups to a mass audience. It provides programming for its 30 faith
> group members, one of which is the Seventh-day Adventist Church.
> 
> "This partnership provided an excellent opportunity to raise public
> awareness of the Adventist Church to new markets," said Celeste Ryan, a
> media relations manager for the church in North America. "So we chose to
> highlight the Sabbath, one of the core values of our church."
> 
> To depict what Seventh-day Adventists cherish most about the Sabbath, the
> 30-second spot emphasizes the beauty of creation and the importance of
> spending time with family, says Ryan. The script reads: "Seventh-day
> Adventists worship God on Saturday, the Seventh-day, Sabbath day. It's not
> a day when nothing happens. Something happens all right. It's like a
> sacred space in time for worship, for family, for our bodies, minds, and
> spirits. It's the way we're all created. And it's good."
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> Adventist News Network: 12501 Old Columbia Pike, Silver Spring, Maryland,
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