wfn.org | ABCUSA: American Baptists Test Public Service Announcement

["SCHRAMM, Richard" <Richard.Schramm@abc-usa.org>]

American Baptist News Service (Richmond, Va. 6/24/03)--American Baptist
Churches USA announced the release this week of a 30-second public service
announcement (PSA) intended to raise popular awareness about local
congregations and the denomination as a whole.	It is being distributed to
and tested in several major media markets, including Richmond during the
General Board and Biennial meetings of American Baptist Churches USA here
June 23-30.

The spot also will be available for viewing on the ABCUSA
Website-www.abc-usa.org.

Entitled "Epiphany," the concept features a busy, young professional in a
fast-paced urban environment who, having seen a homeless family on his daily
commute, is moved to return to the family and offer assistance.  The final
image fades to a screen with text that asks, "Isn't it time to choose a
different direction?" The name American Baptist Churches USA appears below
the question.

The PSA was sponsored by the denomination's NEW LIFE 2010 renewal emphasis
and was produced to support churches in reaching out to individuals who are
seeking spiritual meaning.  If testing is successful and funds are
available, similar spots may be produced as part of a broader, identity
campaign.

The PSA can be made available to regions and local churches in a format that
can be customized for use in local broadcast, cable or satellite markets.
For information about testing the spot in your area contact Victoria Goff,
associate director of Electronic Media for National Ministries:
1-800-ABC-3USA/x2073; vgoff@abc-usa.org.

American Baptist News Service: Office of Communication, American Baptist
Churches USA, P.O. Box 851, Valley Forge, PA 19482-0851; (800)ABC-3USA x2077
/ (610)768-2077; fax: (610)768-2320; www.abc-usa.org;
richard.schramm@abc-usa.org

Richard W. Schramm
Deputy General Secretary for Communication
American Baptist Churches USA
P.O. Box 851, Valley Forge, PA 19482-0851
1-800-ABC-3USA/x2077