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[PCUSANEWS] Growth opportunity is 'Here and Now'


From PCUSA NEWS <PCUSA.NEWS@ECUNET.ORG>
Date Wed, 30 Jun 2004 19:41:11 -0500

Note #8373 from PCUSA NEWS to PRESBYNEWS:

Growth opportunity is 'Here and Now'
GA04079
June 30, 2004

Growth opportunity is 'Here and Now'

'Un-churchy' PC(USA) newspaper, radio, TV ads target the 'un-churched'

by Vicki Fogel Mykles

RICHMOND, June 30  - Presbyterians don't often think about media advertising
as a way of attracting new congregants, but a targeted media message can
create a broad awareness of a local congregation that "word of mouth" can't
match.

It's also the most economical way to reach myriads of people who may be
looking for a church home.

To help local congregations get the word out, a joint effort by the PC(USA)'s
Evangelism and Church Development and Communication offices has developed a
package of advertising materials that includes five print ads, three radio
commercials and three television commercials.

Congregations can select the messages they deem most appropriate for their
markets. Any of the ads may be customized with their local church name and
contact information.

The new campaign, whose theme line is "Here and Now," is meant to increase
the awareness of and affinity for the denomination among a younger and more
ethnically diverse population. The messages are bold enough to challenge many
non-members' preconceived notions about the Presbyterian church. They seek to
communicate to "unchurched" people in an "un-churchy" style and voice while
dealing with subjects of importance in their lives.

The messages refer to transition points in life, times when the likes of
marriage, childbirth and career changes bring problems that lead people to
reassess their priorities and seek spiritual support.

To learn how your congregation can participate in the campaign, contact Mindy
Marchal of the General Assembly Council Office of Communication by telephone
at (888) 728-7228, ext. 5212, or by email at Mmarchal@ctr.pcusa.org.

This story and many others may have photos, media, video clips that can be
found at http://www.pcusa.org/ga216/.

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