wfn.org | Social Media With a Strategy set for RCC 2010

[Worldwide Faith News <wfn@igc.org>]

> Michael Hoffman

> CEO, See3 Communications

> RCCongress 2010 Workshops:

> Beyond Viral Video

> Social Media With a Strategy

Michael Hoffman is the CEO of See3 Communications, a Chicago-based
company specializing in video, web development, and interactive
marketing for nonprofits, associations and social causes. Hoffman is
an entrepreneur who has developed international internet companies as
Managing Director of a venture capital investment group.

Hoffman, an expert in online business development and marketing, is
frequently asked to consult with organizations about marketing
strategies and new media development. His blog was named a must-read
by The NonProfit Times and he is frequently quoted in trade journals,
industry blogs and the mainstream press.

He is a co-founder of DoGooderTV and EarthFirst.com, and is a
nationally sought-after speaker on topics such as online cause
marketing, web video, and Web 2.0 for social change.
Beyond Viral Video

Organizations that use online video effectively aren?t just creating
great content, they?re creating great strategies. It all starts with
understanding why video matters to your organization and rethinking
what ?viral? really means.

We?ll show examples of how religious organizations are using video to
extend their programs and events online, increase brand recognition,
and create valuable content for its supporters.

Join us for this session and learn how video fits in with your larger
organizational goals, how to seed your videos using existing and new
networks, and how to measure success.

This session is intended for all types of organizations ? from those
just beginning using video to those ready to take video to the next level.

> Social Media With a Strategy

There are so many social media opportunities, but be careful not to
chase the shiny object. You need a solid strategy first. We?ll cover
the fundamentals of social media, what the major tools are, and how
they affect your organizational approach to engagement.

Using real life case studies and best practices, we?ll demonstrate how
your organization can equip its members to become brand ambassadors
online, how your staff can share news and events using compelling new
media, and how you can turn your education and advocacy campaigns into
online movements.

? ...your teleconference on Tuesday was one of the best virtual
trainings I?ve every attended.

Clear, well-organized and useful content for both the novice as well
as the more experienced nonprofit. ?

~ Wendy Scott, Communications Manager, Delaware Center for Horticulture

> Religion Communication Congress

> Voice: 212-870-2985  - Fax: 212-870-2171

> info@rccongress2010.org