wfn.org | Church World Service Launches New Identity

["Nat'l Council of Churches" <nccc_usa@ncccusa.org>]

Church World Service Launches New Identity

For Immediate Release

November 29, 2001, New York, New York - International relief and development
agency Church World Service (CWS) has unveiled a new visual identity. The
effort is described as part of an ongoing endeavor to raise awareness and
support for its work worldwide.

The organization -- formed in the aftermath of World War II to feed and help
rebuild war torn Europe -- today operates in partnership with indigenous
religious groups and other agencies to provide disaster relief, refugee
assistance, emergency food aid and sustainable development programs in more
than 80 countries. And, while Church World Service has helped literally
millions of people around the world, up until now it has been largely
unknown outside of religious circles.

In order to raise its profile and appeal to a wider audience, the
organization is positioning itself as an effective means for socially
conscious people of all faiths and persuasions to take action toward the
common goals of human rights, world peace, and ending hunger.

"We have something to offer the world," explains CWS Executive Director John
McCullough. "We have a great history and a promising future. Our strategy is
simple: tell people who we are and what we do. We know from experience that
when people learn about us they want to help."

Church World Service has been active in the wake of the terrorist attacks of
September 11. In the United States, CWS is providing training in trauma and
grief counseling to clergy and caregivers and networking to provide
counselors to facilitate long-term recovery of families and communities. And
in Afghanistan and Pakistan, CWS is providing emergency assistance to
Afghans uprooted by war, drought, and famine.

"The key to our approach is sustainability," says McCullough. "We were
working with the communities directly affected by the attacks before
September 11, and we'll still be there supporting long-term, sustainable
recovery years from now."

The organization's new mark, designed by brand identity firm titanium, inc.,
of Northampton, Massachusetts, comprises three symbols: the Christian cross,
the circle -- chosen to suggest the global nature of their work -- and the
outstretched arms of a helping individual. The composite emblem is set
against a bold yellow color, employed because of its high visibility and
universal association with a sense of urgency. McCullough says the new look
will be rolled out over the coming months.

About Church World Service

Founded in 1946, Church World Service is an ecumenical relief, development,
and refugee assistance ministry of the 36 Protestant, Orthodox, and Anglican
denominations of the National Council of the Churches of Christ in the USA.
Working in partnership with indigenous organizations in more than 80
countries, CWS supports sustainable self-help development, meets emergency
needs, aids refugees, and helps address the root causes of poverty and
powerlessness.

Contacts:
Ronda Hughes, 800-297-1516
Bill Wildey, 413-583-8355

Web Site: www.churchworldservice.org
(See story + new logo at www.churchworldservice.org/identity.html)

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