wfn.org | Greg Reifel of Tom, Dick & Harry Advertising to offer RCCongress 2010 Workshop

[Worldwide Faith News <wfn@igc.org>]

How Advertising Can Help Activate the Members of a Church

Greg Reifel is one of the owners of Tom, Dick & Harry Advertising
(TDH), a 25-person, creatively driven and fully integrated,
Chicago-based advertising agency. Prior to TDH, Greg was a partner at
Cramer-Krasselt, as well as having held senior account management
positions at Bozell, Inc., and Davis Harrison Dion.

In addition to the Evangelical Lutheran Church In America, some of
Greg's clients include: Fox Big Ten Network, Discover Financial
Services, Stubb's BBQ, The National Geographic Channel, Southwest
Airlines, Shure Microphone, LaBrea Bakery, Follett Campus Bookstores,
Bally Total Fitness, Tenneco, Canyon Ranch, Shiner Beer, AmericInn and
Suites, The National Pork Producer's Council, Bosch Power Tools, and
The University of Chicago.

Greg is a member of International Entrepreneurs Organization, the
Chicago Advertising Federation, and he sits on the board of several
organizations. He has degrees in Journalism, Political Science and
Business from Indiana University.

Facing slowly declining membership, in 2008 the ELCA embarked on a
brand advertising campaign that was designed to grow the Church by
helping each ELCA member become a more informed ambassador for the
ELCA. Greg will present the campaign, starting with research and brand
positioning, through advertising development, execution and results.
Along the way, you will pick up invaluable tips to apply to your own
branding and advertising initiatives.