wfn.org | RCCongress 2010 - So to Lead Social Marketing Workshop

[Worldwide Faith News <wfn@igc.org>]

> Michael (Mhike) J. So

Special Assistant, Kuangchi Program Service (KPS) and Jesuits Engaged
in Social Communications in East Asia and Oceania (JESCOMEAO)

> RCCongress 2010 Workshop:

Bridging the Digital Divide: Social Marketing Applied

Michael Jaramillo So, or Mhike (as his friends call him), has been
working for 12 years at Kuangchi Program Service, a 51 year old Jesuit
production house in Taipei. He also works as secretarial assistant in
JESCOMEAO ? Jesuit's Engaged in Social Communications in East Asia and  Oceania.

Mhike started a computer training school for the Overseas Foreign
Workers (OFW) at the Hope Workers Center (HWC) in Chungli City,
Taiwan. He later trained his former students and founded the IT Team ?
a group of OFWs trained to teach other OFWs in addressing the digital
divide. Due to great demands of the program, another IT Team in
Hsinchu City was created. This new branch just celebrated their 1st
year anniversary this November 2009.

In May 2007 as a recognition of his contribution to bridging the
digital divide, Mhike was awarded the Life Sustainability Award by
Renlai Magazine presented by the former Taiwan President Chen Shui Bien.

From 2005-2009, Mhike served as a Board Member of SIGNIS (The World
Catholic Association for Communication) and was also the former
Secretary of SIGNIS Asia.

Mhike has a diploma in social and religious communications from CREC
AVEX, a center affiliated to the Université Catholique de Lyon, France
focusing on Internet and Evangelization, Leadership and Spirituality
of Communications, Religious Radio and Video Production. To sum it all
up - "Media and New Culture."

He also obtained a certificate on "Church and Communications" (2006)
from the University of Dayton, Ohio, USA, through their continuing
education online programs.
Bridging the Digital Divide: Social Marketing Applied

Living in a fast paced, technologically advanced environment it is
easy to forget those who slip through the cracks. This workshop will
discuss and reveal the experience of how a small ITC project in Taiwan
began, grew, and has changed the lives of migrant workers. The 4P's
and Social Marketing parallel to how this project materialized and
succeeded will be discussed.

Religion Communication Congress | Voice: 212-870-2985 | Fax:
212-870-2171 | info@rccongress2010.org