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Cute red envelopes raise funds for charities in time for Lunar New Year
From
"Taiwan Church News" <[email protected]>
Date
Mon, 22 Feb 2010 15:42:28 -0800
> Taiwan Church News
>3024~3025 Edition
>February 8~21, 2010
Cute red envelopes raise funds for charities in time for Lunar New Year
>Reported by Chiou Kuo-rong
>Written by Lydia Ma
It is typical for Taiwanese people to greet one another with the words “Have a prosperous new
year” during Lunar New Year holidays and Christians are no exception. Of course, Christians
also wish one another “Have a peaceful new year” and many of our churches hold a New Year
thanksgiving service on Lunar New Year’s Day.
During Lunar New Year we can also expect adults to give out red envelopes and children and
elderly people to wait expectantly for them, and the economy usually gets a boost shortly
afterward because people’s purchasing powers have increased if only momentarily.
Sensing this might be a good opportunity to help social organizations stuck in a financial rut, 6
young adults with a passion for social welfare designed 6 kinds of red envelopes to help 6
small non-profit social organizations. They began selling these envelopes online as a
fundraiser to support such organizations. These artists felt it would be fun if people could buy
special red envelopes and donate to charity at the same time.
During a press conference held at National Taiwan University on January 30, these artists
showed off their artworks for all to see. According to the event coordinator, Cheng Shih-yu,
lingering financial crisis and Typhoon Morakot led to so much financial loss last year that
social organizations that depend on financial donations had significantly lower revenues in the
past two years. Some of these organizations reportedly experienced more than 30% drop in
revenue, forcing them to deal with unprecedented challenges and to fight for survival. Such
circumstances also inspired these artists to come up with the idea of designing special red
>envelopes to raise funds.
One of the beneficiaries of these sales is Garden of Mercy Foundation, which cares for infants
with AIDS. The foundation’s CEO, Chiou Shu-mei, who is also the wife of a PCT pastor in
Taipei, said that regardless of how bad the economy might have been in the past, her
organization would somehow manage to raise NT$12 millions in funds. However, Garden of
>Mercy only received NT$9 millions last year.
Despite a significant decline in donations during the past year, Chiou said her organization
would continue to care for infants with AIDS by cutting down other expenses. But she urged
people to support this fundraiser as a means of supporting the work of social service
>organizations.
Other organizations helped by this red envelope fundraiser included social service
organizations caring for physically disabled and developmentally challenged children, as well
as those caring for prisoners, children of foreign brides, and delinquent youth.
Printed on the surface of these red envelopes is a colorful and cute tiger and buyers have 6
different designs to choose from. The designs were created by six students specializing in
architecture, art, caricature, and film. Sales will continue until end of February and each
package costs NT$90. Proceeds from sales will be donated to the social service
organizations listed above. Please visit http://www.love-forward.com for more information.
>********************
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>********************
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