Episcopal Church Office of Communications presents White Paper on social media for congregations

["Public Affairs" <publicaffairs@episcopalchurch.org>]

Media Release  The Episcopal Church

Office of Public Affairs

Episcopal Church Office of Communications presents White Paper on
social media for congregations

Episcopal Church Office of Communications presents

White Paper on social media for congregations

Social Media and The Episcopal Church

[http://episcopal.ekklesia360.com/white-paper/]

[July 20, 2011] The Episcopal Church Office of Communication has
issued a White Paper to guide congregations and to assist them
in understanding the many potentials available for growth,
expansion and telling their stories through social media.

Social Media and The Episcopal Church is available here:
[http://episcopal.ekklesia360.com/white-paper/]

"So much of the information out there about using web and social
media marketing is geared towards selling products and services,
" commented Jake Dell, Episcopal Church senior manager of Digital
Marketing and Advertising.  "We saw the need to write a guide
that Episcopal congregations could use and would speak to them,
but at the same time we wanted to 'borrow' as much as we could
from the business world. We didn't see a need to re-invent the
wheel."

Included in free Social Media and The Episcopal Church are: six
Best Practices; "How To" tips for each practice; and separate
sections on church websites and dealing with negative social
media.

"Episcopal congregations already know they need to be online and
active in creating local excitement about their mission and
ministries," Dell said. "What they may not know is how easy the
web has become to use."

Dell explained that the impetus for the White Paper stemmed from
the congregations who were aware they needed information and
expressed that they didn't know where to look.

"I get so many calls from rectors and parish communications teams
who are paralyzed – their webmaster has left or moved away and
no one knows how this thing works," Dell explained. "But those
days are over. I want churches to see there is a way forward and
to help get them on the path to growth."

For more information contact Dell at  [jdell@episcopalchurch.org]

Social Media and The Episcopal Church:
[http://episcopal.ekklesia360.com/white-paper/]

On the web:

Episcopal Church Office of Communications presents White Paper on
social media for congregations

[http://www.episcopalchurch.org/newsline_129110_ENG_HTM.htm]

The Episcopal Church welcomes all who worship Jesus Christ in 109
dioceses and three regional areas in 16 nations.  The Episcopal
Church is a member province of the worldwide Anglican Communion.

The Episcopal Church:  [http://www.episcopalchurch.org]

Facebook:  [http://www.facebook.com/episcopalian]

Twitter:  [http://www.twitter.com/iamepiscopalian]

YouTube:  [http://www.youtube.com/TECtube]

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For more info contact:

Neva Rae Fox

Public Affairs Officer

The Episcopal Church

publicaffairs@episcopalchurch.org

212-716-6080  Mobile: 917-478-5659

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